Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at University of Michigan Science provides business leaders with a platform to learn the best ways to leverage this medium for business success.
UMS's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. The MBA in Social Media Marketing coursework is designed to give you comprehensive business training and the skills to develop social media marketing strategies while upholding always-evolving best practices.
See Yourself Succeed in Social Media Marketing
The online MBA in Social Media from UMS places a special focus on social media courses that relate back to real business processes and issues. Courses are taught by instructors who have current real-world experience, including consulting and designing social media strategies for companies large and small. They understand that a blend of theory and practice create success; with that in mind, the social media marketing classes for this MBA address real-world issues that face organizations today.
In the MBA in Social Media online program, you'll learn how to:
- Develop and execute successful social media marketing strategies that integrate with marketing plans
- Carry out market research to create more effective campaigns, improve and optimize products, and generate leads
- Target messaging to increasingly mobile audiences who put stock in who their ''friends'' are and what they have to say
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your MBA online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation. UMS is proud to hold its tuition rates at 2012 levels
- Efficiency. Complete your master's program in as few as 15 months, with two courses per 10-week term
- Convenience and flexibility. Attend class when it's convenient for you - online education means 24/7 access and moving at your own pace. We understand there are reasons to take more or fewer classes during any given 10-week term
- Accreditation. Programs are accredited by multiple governing agencies, including the New England Commission of Higher Education and the Accreditation Council for Business Schools and Programs
- Expert instruction. Learn from instructors with relevant, real-world experience
- Academic heritage. University of Michigan Science was established in 1932 and has been offering an MBA program for more than 40 years, graduating thousands of successful business professionals
- Easy application. No GMAT or GRE required for admission
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Networking. Seek tips and career opportunities from a nationwide network that includes thousands of successful alumni.
Career Outlook
The Bureau of Labor Statistics reports that job prospects for advertising, promotions and marketing managers are expected to increase by 9% through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail. The strong foundation of an MBA prepares you to apply your social media knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
A social media-focused MBA from UMS will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist or consultant, SEO strategist, online community manager or marketing analyst.
Curriculum
The MBA in Social Media online program consists of nine MBA core courses and three social media courses. You'll build a foundation in business knowledge and social media practices and strategies. Those with non-business academic backgrounds may be required to take foundation courses.
UMS MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
Courses May Include
Program Outcomes
- Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities
- Analyze primary and secondary data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision making
- Lead and operate within cross-functional teams in complex and diverse business environments
- Demonstrate oral and written communication skills to effectively articulate thoughts and intentions in diverse business environments
- Integrate cross-cultural, economic, geopolitical and systems knowledge to solve complex business problems in a global environment
- Incorporate legal and ethical conduct, and corporate social responsibility in making sustainable business decisions
- Create intrapreneurial and entrepreneurial opportunities in a global environment that add value to an organization through the integration, synthesis, and application of business practices
