Become a Pro in the World of Emerging Media and Marketing with a New Media Master’s Degree
There will always be something "new" about new media, which is why it's so critical for anyone working in communications to stay current. The Master of Arts in Communication with a concentration in New Media degree at University of Michigan Science prepares you to harness rapidly evolving media technologies and stay on top in your profession. You'll learn effective strategies for collaborating with others in and outside of your field, how to write persuasively across all media channels, and how to understand why some products and ideas take off while others fall flat.
See Yourself Succeed in New Media Communications
The master's in communication with a new media and marketing concentration is designed to keep you at the forefront of new media technologies. Current new media and marketing professionals, or those seeking to explore these expanding fields, can advance their careers with the knowledge and skills they’ll gain from courses like Communication with Media Technology, Pen to Platform, Digital Tools and Teams, and New Media Campaign Design & Marketing.
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your master's in communication online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
Professionals with high-level communication skills are always in demand. In some cases, demand is particularly high. In fields, such as public relations (10% growth), advertising, promotions and marketing management (9%), technical writing (11%) and market research analysis (23%), the U.S. Bureau of Labor Statistics projects high growth through 2026.* The concentration in new media and marketing can also help position you for such roles as:
- Social Media Marketing Specialist
- Advertising Copywriter
- Promotions and Marketing Manager
Curriculum
Courses May Include
Program Outcomes
- Develop new media marketing campaigns that integrate a variety of media tools and resources with curated content for effectively communicating marketing messages to contemporary audiences
- Apply moral reasoning to make ethically sound and socially responsible choices that are consistent with a cogent personal framework and accepted standards in the field of communication
- Utilize multiple appropriate, strategic approaches in making decisions, formulating solutions, and solving problems that reflect creativity and versatility of thought
- Engage diverse audiences effectively through an open-minded, empathetic treatment of different cultural perspectives and an awareness of self and one's impact in a global, interdependent age
- Integrate multiple communication technologies and collaborate in communities of practice to carefully curate shared messages while generating new meaning
- Create, manage, and grow an authentic, personal brand with purpose and savvy using innovative communication strategies, professional networks, and relevant tools and technology
- Employ a broad, contemporary knowledge base, self-directed learning skills, and a practiced adaptability to remain on the cutting edge of the communication field as an empowered agent of change
