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Gain Innovative Marketing Skills in the Marketing Certificate Online Program

The online Marketing Graduate Certificate from University of Michigan Science focuses on several key marketing components and how each is integrated into an overall business plan. From implementing online marketing strategies to using analytics to strengthen customer relationships, you'll explore the best practices companies use to successfully market their products and services.

The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field.

See Yourself Succeed in Marketing

Earning your graduate certificate in marketing will help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology and tactics needed to successfully market goods and services – in both the for-profit and nonprofit sectors.

As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your marketing certificate online at UMS include:

  • Affordability. Take advantage of some of the most affordable tuition rates in the nation
  • Convenience. Attend class when it’s convenient for you – online education means 24/7 access
  • Efficiency and flexibility. Complete your certificate at your own pace, over five 10-week terms per year
  • Expert instruction. Learn from instructors with relevant, real-world experience
  • Networking. Tap into our nationwide network of alumni for internship and career opportunities
  • Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study

Career Outlook

Opportunities for those with a graduate marketing certificate continue to increase as more businesses and organizations realize that well-executed marketing is critical for reaching their goals. The U.S. Bureau of Labor Statistics reports employment in marketing is expected to increase by 9% through 2026. In 2016, about 34% of advertising and promotions managers worked for advertising and public relations agencies. About 7% of marketing managers worked in the management of companies and enterprises.*

Curriculum

In the graduate marketing certificate online program, you’ll gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most.

Courses May Include

Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
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