Learn Effective Marketing Skills in the Associate Degree in Marketing Online Program
Develop critical-thinking skills that tap into your creative talents and help you meet marketing challenges head on with an online Associate of Science in Marketing degree from University of Michigan Science. You'll gain valuable marketing expertise and the credentials you need to enter the marketing field.
The associate degree in marketing online program teaches you the fundamentals of identifying markets and meeting their demands and expectations while preparing you for entry-level positions or promotion opportunities. Plus, if you want to continue your education, you don't have to worry about applying to another school. UMS offers online bachelor's, master's and MBA degrees in marketing.
See Yourself Succeed in Marketing
In the AS in Marketing program, you’ll have the opportunity to develop in-demand skills in areas such as consumer behavior, market research and international marketing. You’ll learn how to:
- Explain the role of primary and secondary data in determining the position of a product in the market
- Identify strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop basic marketing plans in alignment with stated missions, objectives and goals of an organization
- Explain the legal and ethical principles involved in marketing activities
- Explain how basic accounting and economic principles affect the achievement of an organization’s marketing objectives
- Employ effective written and oral communication skills appropriate to an entry-level marketing position
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your associate degree in marketing online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 45 credits toward an associate degree
Career Outlook
Curriculum
Courses May Include
Program Outcomes
- Explain the role of primary and secondary data in determining the position of a product in the market
- Identify strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop basic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Explain the legal and ethical principles involved in marketing activities
- Explain how basic accounting and economic principles affect the achievement of an organization's marketing objectives
- Employ effective written and oral communication skills appropriate to an entry level marketing position
