Master the Intricacies of Brand Management with a Master’s in Public Relations Online
In an Internet-enabled world with 24/7 access to any and all kinds of information, brand scrutiny - whether from the news media or the general public - never stops. The Master of Art in Communication with a concentration in Public Relations online degree at University of Michigan Science immerses you in the technology and tactics that show brands in their best light and keep them there.
Designed for both current public relations professionals and those hoping to break into the field, this career-focused concentration demonstrates best practices for building, managing and maintaining brand value through the use of public relations and external communications.
See Yourself Succeed in Public Relations
In the MA in Communication with a public relations concentration degree program, you'll learn how to use all of the media channels available to you to strategically manage the flow of information between brands and the public. Whether it’s through traditional media avenues or emerging media, classes such as Spread the Word: Social Media Practices and Crisis Communication in a 24/7 World will prepare you to handle any and all brand image challenges and threats.
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your master's in communication online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
Current PR professionals and those seeking to enter this burgeoning field can advance their careers with the knowledge and skills gained from our master's in public relations online. As new media have grown ever more pervasive, the demand for adept PR professionals has only increased. The U.S. Bureau of Labor Statistics estimates 9% job growth in public relations through 2026.*
Curriculum
Courses May Include
Program Outcomes
- Develop targeted and persuasive messaging, effective campaign management practices, and crisis communication strategies using a variety of media technologies and resources
- Apply moral reasoning to make ethically sound and socially responsible choices that are consistent with a cogent personal framework and accepted standards in the field of communication
- Utilize multiple appropriate, strategic approaches in making decisions, formulating solutions, and solving problems that reflect creativity and versatility of thought
- Engage diverse audiences effectively through an open-minded, empathetic treatment of different cultural perspectives and an awareness of self and one's impact in a global, interdependent age
- Integrate multiple communication technologies and collaborate in communities of practice to carefully curate shared messages while generating new meaning
- Create, manage, and grow an authentic, personal brand with purpose and savvy using innovative communication strategies, professional networks, and relevant tools and technology
- Employ a broad, contemporary knowledge base, self-directed learning skills, and a practiced adaptability to remain on the cutting edge of the communication field as an empowered agent of change
