Create Brand Awareness with a Master’s in Social Media Marketing Online Degree
Social media is a vital marketing tool that has a huge impact on traffic generation and revenue. Businesses now need social media-savvy professionals to plan, direct and coordinate attention-grabbing social media campaigns that target current and potential customers.
Earn a Master of Science in Marketing with a concentration in Social Media Marketing, and you'll acquire the skills to develop social media marketing strategies while upholding always-evolving best practices. Upon completion of the program, you'll be able to create and implement a social media marketing campaign that engages customers, raises brand awareness and drives revenue.
See Yourself Succeed in Social Media Marketing
In the master's in social media marketing online concentration, you'll study the history, theory, technology, impact and strategic uses of social media. Explore the possibilities and limitations of various online marketing channels and social media platforms like Twitter, Facebook, blogs and podcasts, just to name a few. After completion of the master's in social media marketing online courses, you'll successfully create and implement a social media marketing campaign and evaluate and measure its success.
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your MS Marketing degree online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it's convenient for you - online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for tips and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
A social media-focused MS Marketing degree from UMS will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 10% through 2026* in a variety of industries, including marketing agencies, science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
Curriculum
Courses May Include
Program Outcomes
- Develop successful social media marketing strategies that integrate with existing marketing plans initiatives
- Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization
- Create integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices
- Distill information through diverse mediums to inform, negotiate and persuade internal and external stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Ensure marketing practices are compliant within internal and external legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
