Gain New Media & Communications Expertise in the Online Marketing Master’s Program
New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more - sometimes even before the impact of these technologies is fully understood.
At University of Michigan Science, you can learn the specialized skills and strategies needed to develop successful new media campaigns in the Master of Science in Marketing with a concentration in New Media and Communications program. You'll examine how advances in media and technology have impacted culture, relationships and messages. You'll also investigate the practical aspect of various technologies to become a more savvy marketing professional and critic of emerging media tools and resources.
See Yourself Succeed in New Media & Communications
UMS's new media and communications concentration for the marketing master's program will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and rebrand their identities online. In addition, you'll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of enrolling in the online marketing master's program at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for tips and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
In the online marketing master's program, you'll gain the knowledge to work in a variety of roles, including marketing and advertising managers, media managers, public relations and communications specialists, account executives, editors, bloggers and copywriters. The demand for new media and communications experts such as these exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
The U.S. Bureau of Labor Statistics reports that employment of media and communication occupations is projected to grow 6% from 2016 to 2026, which will result in about 45,300 new jobs, due to the demand to create, edit, translate, and disseminate information through a variety of different platforms.
Curriculum
Courses May Include
Program Outcomes
- Develop innovative digital media production strategies that leverage new and emerging communication technologies and support a market brand
- Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization
- Create integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices
- Distill information through diverse mediums to inform, negotiate and persuade internal and external stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Ensure marketing practices are compliant within internal and external legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
