Enhance Your Skills with the Online Master’s in Marketing Research & Analytics Concentration
Market research analysts are essential to determining the success of a product or service. They help companies understand what products people will purchase by gathering data on consumer demographics, preferences, needs and buying habits.
The Master of Science in Marketing with a concentration in Marketing Research and Analytics will give you the tools you need to collect and evaluate meaningful information through interviews, focus groups, market surveys and public opinion polls while applying statistical techniques and software. Upon completion of the online master's in marketing research program, you'll be able to successfully interpret what the data means for your clients and forecast future trends, two skills that will set you apart from other job candidates.
See Yourself Succeed in Marketing Research & Analytics
The online master's in marketing research and analytics concentration will focus on quantitative tools and techniques and their application in a marketing context. You'll gain an understanding of the relationship between marketing factors and variables and the consumer. You'll learn how to analyze data using mathematical, probabilistic and statistical tools to guide and support marketing-related decisions.
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your MS in Marketing online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it's convenient for you - online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for tips and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
The demand for market research analysts is rapidly increasing each year, according to the U.S. Bureau of Labor Statistics. Projected employment growth is 23% through 2026, faster than the average for all occupations.* This boost in employment is due to the increased use of data and market research to understand customers and measure the effectiveness of business strategies.
In the online master's in marketing research and analytics concentration, you'll gain the knowledge to work in a variety of roles, including data analysts, advertising and marketing managers, cost estimators, economists, operations research analysts and survey researchers. Popular industries include finance, insurance, management, scientific and technical consulting, manufacturing, retail and wholesale trade.
Curriculum
Courses May Include
Program Outcomes
- Recommend strategies for modifying products and services based on the analysis and interpretation of consumer behavior data from multiple sources
- Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization
- Create integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices
- Distill information through diverse mediums to inform, negotiate and persuade internal and external stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Ensure marketing practices are compliant within internal and external legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
