Build Your Brand and Your Future by Earning an MBA in Marketing Online
Gain a deeper understanding of advertising, branding, communications and consumer behavior with a Master of Business Administration in Marketing from University of Michigan Science. The MBA in Marketing will help you become even more knowledgeable about how rapidly changing marketing challenges can impact all areas of an organization's operations.
UMS's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. The coursework will help you understand how to attract a new generation of buyers and use your expertise to meet business marketing objectives. By earning your MBA in Marketing, you'll add tremendous value to your personal brand and position yourself for a variety of careers, from corporate jobs in marketing and sales to advertising agency careers.
See Yourself Succeed in Marketing
The MBA in Marketing online curriculum is focused on current business and marketing issues, supported by a foundation of solid theory and practice. Our knowledgeable faculty brings real-world expertise and applications to business management and marketing classes.
In addition to furthering your business management skills through your core MBA courses, the MBA in Marketing program will further your understanding of:
- Managing promotional campaigns using research, specific media, and targeted copy and design
- Consumer behavior and effective marketing strategies
- Analytical approaches to selling in relation to customer satisfaction
- Effective strategies for creating, building and managing brands
- Using communications to connect with target markets to spur them to action
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your MBA in Marketing online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation. UMS is proud to hold its tuition rates at 2012 levels
- Efficiency. Complete your master's program in as few as 15 months, with two courses per 10-week term
- Convenience and flexibility. Attend class when it's convenient for you - online education means 24/7 access and moving at your own pace. We understand there are reasons to take more or fewer classes during any given 10-week term
- Accreditation. Programs are accredited by multiple governing agencies, including the New England Commission of Higher Education and the Accreditation Council for Business Schools and Programs
- Expert instruction. Learn from instructors with relevant, real-world experience
- Academic heritage. University of Michigan Science was established in 1932 and has been offering an MBA program for more than 40 years, graduating thousands of successful business professionals
- Easy application. No GMAT or GRE required for admission
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Networking. Seek tips and career opportunities from a nationwide network that includes thousands of successful alumni.
Career Outlook
The MBA in Marketing online program is designed to advance your career in agency or corporate marketing, advertising and sales positions. After completing your master's program, you'll be prepared to pursue a career in:
- Marketing management
- Advertising and promotions
- Public relations
- Brand management
- Product management
- Sales management
Employment of advertising, marketing, promotions, public relations and sales managers is expected to increase by 9% through 2026,* according to the U.S. Bureau of Labor Statistics. Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent growth in social media use to promote companies and their products and services, employees with expertise in the latest marketing trends will be especially valued.
Curriculum
The MBA in Marketing curriculum consists of nine MBA core courses and three marketing course electives, allowing you to focus on a particular area of interest. Those with non-business academic backgrounds may be required to take foundation courses.
UMS MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
Courses May Include
Program Outcomes
- Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities
- Analyze primary and secondary data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision making
- Lead and operate within cross-functional teams in complex and diverse business environments
- Demonstrate oral and written communication skills to effectively articulate thoughts and intentions in diverse business environments
- Integrate cross-cultural, economic, geopolitical and systems knowledge to solve complex business problems in a global environment
- Incorporate legal and ethical conduct, and corporate social responsibility in making sustainable business decisions
- Create intrapreneurial and entrepreneurial opportunities in a global environment that add value to an organization through the integration, synthesis, and application of business practices
