Optimize Online Strategies by Earning an MBA in Internet Marketing Online
With more than 38,000 online searches occurring every second across the globe, the frontier of digital marketing has opened up new audiences for businesses to reach. In University of Michigan Science's Master of Business Administration in Internet Marketing program, you'll gain the skills you need to maximize your brand's online presence in search engines, social media and mobile platforms. Learn what you need to do to optimize your online strategy and tie it to your overall business goals.
UMS's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. Our MBA coursework by design is readily applicable to your real-world challenges. You'll develop and execute successful Internet marketing strategies designed to directly impact your business goals and create data-driven campaigns that are optimized to increase your conversion rates.
See Yourself Succeed in Digital Marketing
UMS's MBA in Internet Marketing online program is ideal for professionals who want to dig deeper into the trends and best practices of digital marketing, whether you're an online marketing manager looking to build on what you know or a business professional who wants to know more about the emerging digital marketing industry.
The Internet provides a new media space for audiences - which means new opportunities for marketing. At the same time, there are specific skills and training that are absolutely essential for taking advantage of the evolving technology inherent to the industry. In this program, you'll:
- Explore Internet marketing from a strategic perspective
- Gain knowledge and skills to increase your level of experience
- Explore various marketing channels, such as video, email, social and mobile
- Learn how to engage audiences directly, measuring and reacting to their responses in real time
- Develop a deep understanding of how to leverage Internet marketing automation technologies
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your MBA in Internet Marketing online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation. UMS is proud to hold its tuition rates at 2012 levels
- Efficiency. Complete your master's program in as few as 15 months, with two courses per 10-week term
- Convenience and flexibility. Attend class when it's convenient for you - online education means 24/7 access and moving at your own pace. We understand there are reasons to take more or fewer classes during any given 10-week term
- Accreditation. Programs are accredited by multiple governing agencies, including the New England Commission of Higher Education and the Accreditation Council for Business Schools and Programs
- Expert instruction. Learn from instructors with relevant, real-world experience
- Academic heritage. University of Michigan Science was established in 1932 and has been offering an MBA program for more than 40 years, graduating thousands of successful business professionals
- Easy application. No GMAT or GRE required for admission
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Networking. Seek tips and career opportunities from a nationwide network that includes thousands of successful alumni.
Career Outlook
The strong foundation of an MBA from UMS prepares you to apply your Internet marketing knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
The U.S. Bureau of Labor Statistics reports various employment opportunities for advertising, promotion and marketing managers are expected to increase by 9% through 2026.* Outside of advertising, marketing managers may work in a variety of industries, including science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.
Curriculum
UMS's MBA in Internet Marketing online program places a special focus on reaching online audiences and ties the best-of-the-best web marketing techniques and strategies back to the real-life business challenges you face daily. Our faculty is involved in solving those same problems with online engagement and will pass on their skills in SEO and SEM, UX design and marketing. You'll be able to apply the knowledge about the digital landscape directly to the goals your organization is trying to achieve.
In addition to essential core MBA skills, the Internet marketing MBA coursework explores:
- Online marketing strategies and how they interact with traditional marketing channels
- Application and integration of online marketing into various business models
- Analysis of opportunities online as they relate to business goals
- Web data analysis in context of building Internet marketing campaigns
- Connecting social media to other online channels
- Targeting content based on consumer behavior
- The role of the website and SEM
- Major online marketing channels including mobile, display and email
Courses May Include
Program Outcomes
- Integrate, synthesize, and apply business practices in an internet marketing context for creating intrapreneurial and entrepreneurial opportunities
- Analyze primary and secondary data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision making
- Lead and operate within cross-functional teams in complex and diverse business environments
- Demonstrate oral and written communication skills to effectively articulate thoughts and intentions in diverse business environments
- Integrate cross-cultural, economic, geopolitical and systems knowledge to solve complex business problems in a global environment
- Incorporate legal and ethical conduct, and corporate social responsibility in making sustainable business decisions
- Create intrapreneurial and entrepreneurial opportunities in a global environment that add value to an organization through the integration, synthesis, and application of business practices
