Modernize your Skill Set with a Master’s in Digital Marketing
Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment. From websites and blogs to social media and e-books, digital marketing continues to evolve with new approaches to engage an increasingly savvy audience - as well as strategically target them for best results.
Develop into the branding and digital marketing master the industry demands when you earn the Master of Science in Marketing with a concentration in Digital Marketing from University of Michigan Science.
UMS's online master's program aligns to the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge.*
See Yourself Succeed with a Digital Marketing Master’s Degree
The MS in Marketing with a concentration in Digital Marketing will help you develop the strategies that grow today's businesses. Dive into social media, online advertising, search engine optimization (SEO), website and mobile design, email and marketing automation. You'll also acquire the skill set to analyze data from digital campaigns to make key marketing decisions.
In the master's in digital marketing program at UMS, you'll learn how to:
- Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals
- Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
- Distill information through diverse media to inform, negotiate and persuade stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Certify marketing practices comply with legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value
- Use digital and social media activity and data effectively to generate valuable and actionable managerial insights for informed decision-making
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your digital marketing master's degree online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it's convenient for you - online education means 24/7 access
- Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
- Expert instruction. Learn from instructors with relevant, real-world experience
- Minimal requirements. No GMAT or GRE required for admission
- Networking. Tap into our nationwide network of alumni for tips and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
Curriculum
Courses May Include
Program Outcomes
- Utilize digital and social media activity and data effectively to generate valuable and actionable managerial insights for informed decision-making
- Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization
- Create integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices
- Distill information through diverse mediums to inform, negotiate and persuade internal and external stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Ensure marketing practices are compliant within internal and external legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
