Business & MBA Certificate
Engage Online Audiences by Earning a Social Media Graduate Certificate Online
The Social Media Graduate Certificate online program at University of Michigan Science gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.
See Yourself Succeed in Social Media
Communicating with target audiences via social media venues such as Twitter, Facebook, blogging and podcasts has become a key means of marketing communication for many organizations. Our social media graduate certificate program shows you how to:
- Create a social media strategy that builds relationships with target markets through social media communities
- Develop and execute successful social media marketing strategies that integrate with overarching marketing plans
- Carry out market research to create more effective marketing campaigns, improve and optimize products, and generate leads
- Target messaging to increasingly mobile audiences who value the opinions of others in their social media groups
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your social media graduate certificate online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your certificate at your own pace, over five 10-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Career Outlook
A social media-focused graduate certificate from UMS will prepare you for where the marketing discipline is going and help you get ahead of the curve. The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 9% through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
Curriculum
In the social media graduate certificate online program, you’ll learn the latest social media marketing strategies, tools and platforms. You’ll also create and implement your own social media marketing campaign.
Courses May Include
Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
Social Media Marketing
Social Media Marketing Strategy
Social Media Marketing Campaigns
