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Merge Career Drive and Passion for Sports with a Sports Business Degree

Your love of sports can take you further when you earn your Bachelor of Science in Business Administration with a concentration in Sport Management. With a degree focused on sports, you'll be prepared to handle a number of areas of the business that come your way, like media, merchandising, hospitality, and facility and event management.

Why earn a sports business degree at UMS?

  • 10% projected growth for sports and entertainment occupations through 2026*
  • Tap into UMS's network of graduates working in sports-related organizations
  • Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
  • Transfer up to 90 credits toward an undergraduate degree

See Yourself Succeed in Sport Management

When you add a sport management concentration to your business degree, you open more doors and dive deeper into a fast-paced profession. Our program combines our long-standing, comprehensive business education with the sport management principles that allow you to ethically address business needs in sport organizations.

As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your sports business degree at UMS include:

  • Affordability. Take advantage of some of the most affordable tuition rates in the nation
  • Convenience. Access your coursework when and where you want - our online classroom is available 24/7
  • Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms throughout the academic year
  • Expert instruction. Learn from instructors with relevant, real-world experience
  • Networking. Tap into our nationwide network of alumni for internship and career opportunities
  • Simple application process. Just fill out an online undergraduate application, and we'll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there's no application fee
  • Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
  • Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree

Career Outlook

The sports industry continues to grow: Sports and entertainment occupations are projected to see an increase of 10% through 2026.* In addition, management occupations are expected to climb 8% in that same period.* The increasing popularity of sports is driving the need for qualified professionals with a specialized skill set.

Completion of your online sports business degree can open many career opportunities in the field, including marketing, sales, operations and finance management for professional sports organizations, sporting goods manufacturers, intercollegiate athletics, parks and recreation departments, and fitness facility management. A well-rounded business degree with a focus on sports management skills is essential in this rapidly growing field.

Curriculum

With courses like Sport, Society and Ethics and Sport Marketing, you'll focus on the development of sports management and general business skills.

Courses To Prepare You For Your Career

UMS's bachelor's in sport management program includes:

  • General education
  • Business core
  • Degree-specific courses

General Education Program

Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:

  • Writing
  • Communication
  • Analysis
  • Problem solving

All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.

Business Core Program

Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

Courses May Include

Introduction to Sport Management
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.

Program Outcomes

  • Apply sport management principles in ethically addressing various business needs in sport organizations
  • Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
  • Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
  • Articulate implications of global and societal contexts on business decisions
  • Recommend strategic and creative business options using data gathered through research and current technological applications
  • Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs
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