Learn How to Market Products & Services with an Online Marketing Degree
Follow a business career path centered around creativity and problem solving with the Bachelor of Science in Marketing degree from University of Michigan Science. This online marketing degree program will help you build your knowledge in brand communications, consumer behavior, market research and international marketing. By earning your bachelor's in marketing, you'll be prepared for a variety of careers in the dynamic, creative, results-oriented marketing field.
You can also choose to focus your degree with a concentration in social media. You'll learn to leverage new media to introduce brands to new customers and build loyalty and revenue.
An accelerated BS-to-MS pathway option for this online degree program is also available. This lets you:
- Save money: Take up to two graduate level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate
- Save time: Apply your graduate credits to your master's degree to complete your program in as fast as one year
For more details, scroll down to the curriculum section.
See Yourself Succeed in Marketing
Structure your online marketing degree to fit your interests by taking advantage of the program's wide variety of elective offerings. At UMS, you can explore marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design and media planning.
In the BS in Marketing program, you’ll learn how to:
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture and delivery of value
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s in marketing online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree
Career Outlook
With an online marketing degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.
The U.S. Bureau of Labor Statistics reports various employment opportunities for advertising, promotions and marketing managers are expected to increase by 9% through 2026.*
Curriculum
In the online bachelor's in marketing degree program, you can tailor your coursework to fit your interests. Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing and sales.
Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing - faster. If you're interested in earning both degrees, have a discussion with your academic advisor. You also must meet the following academic requirements:
- Hold a GPA of 2.75 or greater
- Have a minimum of 90 credits
- Complete all major requirements/coursework, including capstone
- Meet the waiver requirements for the associated graduate courses
Courses To Prepare You For Your Career
UMS's bachelor's in marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Courses May Include
Program Outcomes
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
