Explore Marketing Through a Business Lens with a Business Marketing Degree
The Bachelor of Science in Business Administration with a concentration in Marketing will introduce you to areas such as market research, social media marketing and communication and consumer behavior, so you can be prepared for a variety of careers in the fast-paced and ever-evolving field of marketing.
Why earn a business marketing degree at UMS?
- Median annual salary of $129,380 for marketing managers*
- 10% projected job growth for marketing managers through 2026*
- Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Transfer up to 90 credits toward an undergraduate degree
The business administration and marketing program is ideal for students who wish to transfer college credits, switch to marketing from another field or supplement an associate degree with a bachelor's in business.
See Yourself Succeed in Marketing
When you add a marketing concentration to your BS in Business Administration, you'll benefit from a curriculum focused on developing effective leadership tools for survival, growth, increased productivity and conflict management in today's increasingly complex business environment. By combining broad-based business courses with marketing courses, you'll learn how to apply theory to real-world situations.
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your BS Business Administration degree online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Access your coursework when and where you want - our online classroom is available 24/7
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms throughout the academic year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we'll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there's no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree
Career Outlook
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 10% through 2026.* In 2016, about 34% of advertising and promotions managers worked for advertising and PR agencies.*
With a marketing-focused business degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.
Curriculum
Courses To Prepare You For Your Career
UMS's bachelor's in marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Courses May Include
Program Outcomes
- Utilize marketing principles to develop various aspects of the marketing mix to address challenges and achieve organizational goals
- Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
- Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
- Articulate implications of global and societal contexts on business decisions
- Recommend strategic and creative business options using data gathered through research and current technological applications
- Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs
