Target the Right Audience with Your Digital Marketing Degree
Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science in Marketing with a concentration in Digital Marketing at UMS, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Your digital marketing courses will prepare you to:
- Employ digital marketing strategies and analytics to promote brand awareness
- Develop strategic digital marketing plans
- Recommend strategies to maximize marketing opportunities through digital channels
See Yourself Succeed with a Digital Marketing Degree
Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through UMS's specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
As a private, nonprofit university, UMS has one mission - to help you see yourself succeed. The benefits of earning your digital marketing degree online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it's convenient for you - online education means 24/7 access
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we'll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there's no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree
Career Outlook
The marketing field is growing - and a digital marketing degree can help you jump into the action. It can even help you earn more: The median annual salary for marketing managers was $127,560 in 2016, according to the U.S. Bureau of Labor Statistics.* You can also expect to see a 9% increase in advertising, promotions and marketing manager positions through 2024.* That's faster than the national average for all occupations.
Curriculum
Courses To Prepare You For Your Career
UMS's bachelor's in digital marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Courses May Include
Program Outcomes
- Utilize digital marketing strategies and analytics to promote brand awareness through current technologies
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
