The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.

In the master's in marketing online program, you'll learn how to:

• Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals
• Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
• Distill information through diverse media to inform, negotiate and persuade stakeholders
• Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
• Certify marketing practices comply with legal environments, regulatory standards and ethical practices
• Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value

As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your master’s online at UMS include:

• Affordability. Take advantage of some of the most affordable tuition rates in the nation
• Convenience. Attend class when it’s convenient for you – online education means 24/7 access
• Efficiency and flexibility. Complete your graduate degree in as few as 15 months, with two courses per 10-week term
• Expert instruction. Learn from instructors with relevant, real-world experience
• Minimal requirements. No GMAT or GRE required for admission
• Networking. Tap into our nationwide network of alumni for tips and career opportunities
• Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study

The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 9% through 2026* in a variety of industries, including marketing agencies, science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.

Because of the diversity of marketing courses available, University of Michigan Science's master's in marketing online program prepares you to start or advance in a variety of careers, including brand management, marketing analytics, corporate communications, advertising, marketing research, product development and sales management.

The curriculum features an in-depth marketing foundation, while offering a broad range of electives that allow students to tailor the program more specifically to their areas of interest in support of career goals.