Focus Your BS in Marketing with the Social Media Degree Concentration
Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing with a concentration in Social Media program.
University of Michigan Science's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.
See Yourself Succeed in Social Media Marketing
Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. As one of the first universities to offer a degree program that focuses on social media, UMS gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor’s in marketing program.
According to Dr. Patricia Spirou, UMS Marketing Department chairwoman, "Social media marketing is the most sought-after skill in companies today. UMS's social media marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more engaged with their consumers."
As a private, nonprofit university, UMS has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s in marketing and social media online at UMS include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it’s convenient for you – online education means 24/7 access
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree
Career Outlook
A social media-focused BS Marketing degree from UMS will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.
The U.S. Bureau of Labor Statistics reports various employment opportunities for advertising, promotions and marketing managers are expected to increase by 9% through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
Curriculum
Courses To Prepare You For Your Career
UMS's bachelor's in social media marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Courses May Include
Program Outcomes
- Utilize social media tools, strategies, and analytics for developing engaging social media marketing campaigns that achieve organizational goals and promote brand awareness
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
